Saul Bass

Born: 8th May 1920 in New York
Died: 25th April 1996 in California

Saul Bass was an American Academy Award-winning filmmaker, but he is best known for his design on animated motion picture title sequences. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm.
Bass became notorious in the industry after creating the title sequence for Otto Preminger's The Man with the Golden Arm (1955). The subject of the film was a jazz musician's struggle to overcome his heroin addiction, a taboo subject in the mid-'50s. Bass decided to create a controversial title sequence to match the film's controversial subject. He chose the arm as the central image, as the arm is a strong image relating to drug addiction. The titles featured an animated, black paper cut-out arm of a heroin addict. As he expected, it caused quite a sensation.

He also produced the title sequences for some of the best known films such as: Psycho and Goodfellas